SRC is a football consultancy and data provider.

Our mission is to use data and analytics to help football organizations make optimal decisions.

We are football obsessives, committed to using data and analytics to analyze the game on the deepest level possible - to measure football at its source.

We believe that data and analytics, if applied effectively, can help clubs win matches, identify and develop great players, and maximize profitability.

By using our collective experience and expertise, our ambition is to provide the highest level of analytics in the world.

What We Do

SRC works with a range of key stakeholders inside football organizations - from scouts, analysts, and coaches to investors and ownership groups.

We implement our proprietary metrics, models, and systems to help our partners win.

Some of our services include:


Data Infrastructure Development


Club Analysis & Technical Due Diligence


Player Identification, Analysis, & Valuations


Transfer Strategy & Squad Planning


First Team Performance


Academy Operations & Youth Player Development


Coach Identification & Evaluation


Research & Development

Our Team

Sarah Rudd

Co Founder, CEO
Sarah is a pioneer of modern football analytics. After publishing one of the first papers on a pass value model, Sarah spent the next decade..
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Cole Grossman

Co Founder, COO
Cole is a former professional footballer who played for Columbus Crew, Real Salt Lake, and Stabaek Fotball after a standout..
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Craig Gin

Data Scientist
Craig has a PhD in mathematics from Texas A&M University where he studied hydrodynamic stability..
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Aleksander Andrzejewski

Data Scientist
Prior to joining SRC, Aleksander obtained his Master's degree from Uppsala University, where he wrote..
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Hang Chen

Data Engineer
With years of experience in engineering and data roles in various industries, Hang finally has..
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Jelmer Posthumus

Data Scientist
Jelmer holds a Master's degree in Marketing Analytics & Data Science and previously worked as..
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Current Job Openings

Recruitment Data Analyst
SRC is hiring one full-time Data Analyst who will focus primarily on our scouting and recruitment operation.
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There aren't any open positions at the moment, but feel free to reach out to us at the contact form below.

Get in Touch

We love to speak with fellow football and analytics obsessives. Feel free to reach out with opportunities, questions, and football ideas.
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Ravi Ramineni

Co Founder, CEO
Ravi founded the analytics department at the Seattle Sounders. As VP of Analytics, he helped the team win two MLS Cups and the Concacaf Champions League. Ravi studied engineering and mathematics at BITS, Pilani (India) and then moved to the United States where he earned a Master’s degree in computer science from Clemson University.